Relevant Work Experience
Straight out of University I blazed on to the New Zealand marketing scene working for Ericsson. After three years of solid knowledge, experience & performance, I embarked on a four year tour of the world. I secured 3 separate marketing/PR contracts with Sony Ericsson UK & Ireland each time I returned to the UK.
Returning early last year I became self employed contracting out my consulting, marketing, communication and project management skills.
I am committed to staying in New Zealand and continuing my career thrill ride ...possibly with you!
This section has a brief outline of past employment, for more in depth information please scroll down to the 'Further Employment Information' section ... or give me a call 021 76 11 91.
- Compass Communications Ltd. - 2007
-Marketing and PR contractor
On returning to New Zealand I gained several contracts with Compass Communications Ltd. and Ezi-Pay Ltd. At Compass I worked on various projects from re-branding exercises to product launches, large-scale events and branding design to name a few.
- Ezi-Pay Ltd. - Aug - Dec 2007
-Marketing and PR contractor
At Ezi-Pay I was contracted to assist with the launch of the Gift StationĀ® with a specific focus on relationship and promotional management with 60 external partners and retailers. Additionally I worked on PR activities both with our agency as well as my own media promotions and coverage.
- Sony Ericsson UK and Ireland – 2002 – 2004
-Marketing and PR contractor - (3 Contracts from 2002 – 2004)
While in the UK I secured project based PR and Marketing contracts with Sony
Ericsson UK and Ireland. As a result of my excellent work ethic and guaranteed
performance, I was offered contracts each time I returned to the UK. The
Contracts were assigned to a variety of projects thus providing a wide
range of experiences
in a varied and fast paced international environment.
- Ericsson Communications NZ - April 1999 – March 2002
-Sponsorship Co-ordinator – (June 2000 – March 2002)
-Marketing Assistant – (April 1999 – June 2000)
During my time at Ericsson I was immersed in a fast paced marketing environment and given a firm hold on all facets of marketing. Due to the broad nature of Ericsson’s business, I gained a strong grounding in both ‘consumer marketing’ and ‘business to business’ marketing. Ericsson was my introduction to the corporate world, my enthusiasm and results were rewarded with increasing responsibility resulting in promotion to Sponsorship Co-ordinator.
Extra Curricular Work Experience:
- Interac Ltd. Japan - 2006
-English Teacher
While learning Japanese in Japan I secured work as an English Teacher at Junior High & Elementary school level. The experience allowed me to strip back to the basics of communication ensuring that information was provided in a clear and concise manner. Being dropped into a culturally and linguistically different setting, provided a great challenge to overcome. Proving that I can adapt quickly and efficiently in any new environment.
- Fernie Alpine Resort, BC, Canada. - (Nth. Hemisphere Winters 2002 – 2005)
-Snowboard Instructor
As an instructor at Fernie Alpine Resort, I taught various lessons and clinics. My group lessons ranged from young to old, and all skill levels. I set and achieved tough objectives to gain high-level qualifications & rapid promotion. I also gained reputation of going far beyond the call of duty with client care, creating further teaching material such as training seminars & DVD based video demonstration.
Further Employment Information:
Compass Communications Ltd. – 2007
Position: Marketing and PR contractor
Reporting to: Marketing Director and GM.
Compass Communications Ltd. provide telecommunication and Internet solutions to a wide range of New Zealand's business and home consumers.
Responsibilities & Skills:
- Re-branding of consumer division including all collateral, online and
consumer communications.
- Product launch and campaign conception, including all creative, media
planning and PR activities.
- Online management incorporating online copywriting, content management
and graphic design.
- Video production conceptualisation, editing and presentation
- Media ad creation, briefing and design.
- Large scale event planning and implementation.
- Collateral, promotional items and gift design
Ezi-Pay Ltd. – Aug - Dec 2007
Position: Marketing and PR contractor
Reporting to: Marketing Director and CEO..
Responsibilities & Skills:
- Relationship management with 60 partners and retailers.
- Recognising and negotiating opportunities for promotion of the Gift Station®.
- Press release creation and distribution to key media partners and newswires.
- Brainstorming on marketing plan for launch.
- Liaison and management with PR agency to gain maximum media coverage.
Sony Ericsson UK and Ireland – 3 Contracts from 2002 – 2004
Position: Marketing and PR contractor
Reporting to: Managing Director, Sony Ericsson UK and Ireland
Sony Ericsson UK and Ireland provide leading mobile handsets to the UK and Irish markets. An exciting cutting edge brand, Sony Ericsson is at the forefront of innovation, both in product and marketing initiatives.
Responsibilities & Skills:
- Creation and management of both Marketing and PR initiatives to gain
maximum exposure in the UK and Irish markets.
- PR Exponent of ‘Crisis Management Team’ dealing with urgent
UK wide product recall.
- Managed roll out of Sony Ericsson product line to new UK wide retail
channel.
- Created, and managed the re-launch of the Sony Ericsson Brand specifically
for the Irish Market.
- Media Liaison for the UK, to promote and facilitate press coverage of
Sony Ericsson in the media.
- Design and implementation of training and educational programmes for
Sales Field Team.
- Online management of all Sony Ericsson UK cyber activities. (Web site,
online promotions, microsites, intranet, online advertising & EDM)
- Point of Sale (POS) creation and distribution.
- Liasing and briefing PR, Ad, Media and Creative Agencies
- Large scale consumer and industry event management. Including: creating
events, leveraging activities and management of employees.
- Cross partner promotions, initiatives and events with Vodafone, Sony,
O2, Orange, Gamesoft and more…
- Corporate guideline approvals for all Marcoms and creation of Marcoms projects including DM, EDM, Lifestyle/Product Magazines, and other unique initiatives.
Ericsson Communications NZ - April 1999 – March 2002
Position: Sponsorship Co-ordinator – June 2000 – March 2002
Reporting to: General Manager Marketing Ericsson NZ
Position: Marketing Assistant – April 1999 – June 2000
Reporting to: Corporate Marketing Manager
Ericsson is a leading communications supplier, combining innovation in mobility
and Internet, creating the new era of mobile Internet.
Sponsorship Co-ordinator – June 2000 – March 2002
Responsible for entire Ericsson Sponsorship Portfolio:
o Ericsson Stadium
o NZ Warriors
o Te Papa Tongarewa Museum of NZ
o NZ Pro Beach Volley Ball Tour
o Volvo Ocean Race
o Big Day Out & other premiere music events
o ‘X-Air’ & other “Extreme”/Alternative events
o Cause Related Sponsorships
o Technology Road-shows & Industry Events
Responsibilities & Skills:
- Form recommendations on potential and current sponsorship properties
and their effect on strategic marketing directions.
- Create & execute comprehensive PR initiatives for sponsorships and
the marketing communications department.
- Creation of leveraging programmes integrating all marketing tools to
gain maximum return in investment on all sponsorship properties.
- Managing, delegation and allocation of tasks to ‘Sponsorship Assistant’.
- Managed content and strategy of Ericsson NZ’s ‘online’ marketing
components
- In addition to core roles, I also worked in challenging project teams
on assignments such as marketing strategies, technology showcase design and
market research.
Achievements:
- Selected as finalist in the ‘2001 New Zealand Sponsorship of the
Arts Awards’ & awarded ‘Special Merit’ award for Punkulture
Exhibition sponsorship at Museum of NZ.
- Selected as a double finalist in the ‘2001 New Zealand Sports Sponsorship
Awards’ for ‘Ericsson Freestyle Moto-X team’ and ‘X-Air’.
- Created and executed a highly successful youth summer campaign, incorporating sponsorship of all premiere summer youth events. This included coordinating extensive media, events, and teams under my control.
Marketing Assistant – April 1999 – June 2000
Responsibilities & Skills:
- Internal Communications
- Channel Marketing
- Database Management
- Youth Marketing Consultant
- Creation of Marketing Initiatives
- Market Research Analysis & Reporting
- Direct Marketing
- Consumer Marketing
- Online Marketing
- Business to Business Marketing
- Liaison/Briefings with PR, Ad & Market Research Agencies
- Relationship Marketing
- Merchandise Creation